What Indian agencies charge US clients in 2026

The guide

What this report is, and is not

This report summarizes the prices that Indian agencies submit to their Rankyfy profiles for work sold to US clients, in US dollars. It is based on prices submitted by 139 agencies listed on Rankyfy as of October 2026. Every figure is a typical range or a starting point drawn from those submissions and from the budget bands that verified reviewers report; none is a quote, and a range is not a promise that any agency will price inside it. Agencies update their prices, the sample grows every month, and the numbers here move when the data moves. The methodology box at the top shows the sample size and collection dates, and the changelog at the bottom records every revision.

Two reasons to trust the shape of the data even while the sample is growing. First, prices come from the agencies themselves, not from a survey of buyers guessing. Second, a submitted price is public on the agency's profile, so an agency that understates it has to honor it when a buyer asks.

SEO retainers

An SEO retainer from an Indian agency for a US small or mid-sized business typically runs USD 800–2,500 a month. The low end buys technical maintenance, a few pages or posts a month and a monthly report; the high end adds content at volume, link earning and a named account manager on Eastern-time hours. Programs for multi-market or ecommerce sites start around USD 2,500 a month and are priced to scope.

The clearest pattern in the submissions is the floor. Agencies that price full SEO programs under about USD 500 a month usually exclude content or link work, and their reviews mention it. Buyers comparing quotes should compare the deliverables per month first.

Local SEO

Local SEO for a single US location, meaning Google Business Profile management, citations, review handling and a small number of location pages, typically runs USD 500–1,200 a month. Multi-location programs are priced per location with volume discounts, and white-label local SEO sold to US agencies is usually priced per client site. The white label local SEO list shows each agency's per-location pricing where submitted.

White-label and reseller plans

Reseller plans are priced per client site per month and typically start around USD 450 for a local-business package. Custom white-label retainers follow the SEO retainer range above, since the work is the same and only the branding changes. Agencies that offer unbranded reports, a sample report and a no-contact promise are listed with those specifics on the white label SEO and SEO reseller lists, and the reseller programs comparison places them alongside US and other programs.

Dedicated specialists and hourly rates

A dedicated SEO specialist working an agency's or a business's own processes is typically billed at USD 25–45 an hour, or as a monthly rate for a full-time equivalent. Senior specialists and team leads sit above the range; junior link-outreach and citation work sits below it. Overlap hours with US time are usually included in the rate; full US-day coverage is priced higher. See the dedicated SEO experts list for monthly rates by agency.

PPC management

Management of Google Ads and other paid search for US accounts is typically priced as a flat fee of USD 300–1,000 a month for small accounts, or 10–15% of ad spend for larger ones, with the ad spend paid by the client directly to Google. Agencies that hold Google Partner status say so on their profiles, and Rankyfy checks the badge against Google's partner directory. Ad accounts should always sit in the client's name; the white label PPC list shows which agencies commit to that.

Link building

Editorial link placements from Indian link-building firms typically run USD 80–300 per link, priced by the quality and relevance of the placing site. Prices far below that range, or links sold in bundles of hundreds, indicate networks that Google's spam policies treat as link spam. Agencies on the link building list state their link policy and the price per placement.

Content writing

Content written for US audiences is typically priced at USD 0.05–0.15 per word, or per piece for standard formats such as a 1,500-word article. The range reflects writer seniority, subject depth and editing. Most agencies now publish an AI policy stating whether and how generative tools are used; the content writing list shows each agency's policy and samples.

Web development

Web development outsourced to India for US agencies and businesses is typically billed at USD 20–40 an hour, with fixed project prices for standard builds such as a WordPress marketing site or a Shopify store. Code ownership, hosting in the client's name and a handover on exit are the terms buyers should check; the web development list records them per agency.

How these prices compare with US agencies

The same tiers priced by US agencies are typically two to four times higher, with the gap narrowing for enterprise, technical and strategic work where senior time dominates. The SEO pricing in 2026: US vs India cost index puts the two side by side.

Method

• Source: starting prices, hourly bands and reseller prices submitted by agencies to their Rankyfy profiles, plus the budget bands reported by verified reviewers.
• Sample: 139 agencies with a submitted price as of October 2026; the methodology box shows the count and dates of the current edition.
• Ranges: the typical range covers the middle of the submitted prices for that service; outliers at both ends are excluded. Where a service has few submissions, the range is marked as a starting point rather than a range.
• Currency: US dollars as submitted. Agencies that submit in rupees are converted at the month's rate and flagged.
• Refresh: every six months, with a changelog. The published date changes only when the figures change.
• Conflicts: agencies connected to Rankyfy or its staff are excluded from the sample, as they are from every ranking on this site.

Journalists and researchers may cite this report with a link. For a figure not covered here, write to the editors through the contact page.