Silverback Strategies

Silverback Strategies builds its business around established consumer brands, specifically B2C companies with large annual revenues. Based in Arlington, Virginia, and operating since 2007, the performance marketing agency has a team of 50 to 249 people and divides its declared work evenly between SEO, PPC, social media marketing and wider digital marketing.

In practice its teams handle paid search, paid social, programmatic and connected TV, SEO and AI search, creative, analytics and measurement. The agency puts its emphasis less on the length of its service list and more on how it operates: frequent testing to identify what affects revenue, followed by decisions on what to scale back or expand. It also says it does not rely on platform attribution alone, using incrementality tests and media mix modeling to show how spend contributes to revenue.

Silverback lists experience in healthcare, home services, insurance, education, retail, financial services and consumer brands. According to the agency, The Washington Post, Inc. and Ad Age have each recognized its workplace culture. Projects start at $10,000, and hourly rates are not disclosed. It is aimed at marketing leaders at large consumer brands who need measurement they can defend internally and want a single digital agency in Virginia covering search, social and media.