Aspectus

Aspectus is a London-based brand, marketing and communications agency founded in 2008. It focuses on a defined set of sectors: technology, financial services, energy, industrials and professional services. With a team of 50 to 249 people and a global outlook, it works on brand building, search and paid campaigns, website design and broader revenue growth for its clients.

SEO accounts for the largest share of its declared work, with content writing, digital marketing, PPC, social media marketing and web design making up the rest in roughly equal measure. A distinctive part of its model is the pairing of sector specialists, who understand the client's industry, with service experts in disciplines such as SEO or design. Aspectus links its results to that integration and to a culture that, it says, encourages staff to grow, share ideas and follow their strengths, which it credits for people staying longer than at many marketing and PR agencies.

Rates are at the premium end, at $150 to $199 per hour, with a $5,000 minimum project. Aspectus is best suited to B2B organisations in technical or regulated fields, such as energy, financial services or industrials, that want an SEO and communications agency in London with industry knowledge rather than a generalist provider.