Aimers

Qualified pipeline, rather than clicks or raw lead counts, is the measure Aimers uses for its work with SaaS and technology companies. The New York performance marketing agency, founded in 2015, focuses on B2B software businesses and places senior paid media strategists alongside an in-house design team on every account.

That pairing is central to how it operates: campaigns, landing pages, analytics and conversion rate optimisation tests are planned and improved as one connected process rather than by separate teams. Paid search runs on Google Ads and Microsoft Ads, and paid social covers LinkedIn, Meta, YouTube, X, Reddit, Quora and Capterra, among others. The agency also designs and tests landing pages, handles analytics and reporting, and advises on B2B SaaS growth strategy. Aimers says it is a Google Premier Partner, a Meta Business Partner, a Microsoft Advertising Certified Expert, a LinkedIn Certified Marketing Insider for SaaS and a HubSpot Solutions Provider. PPC makes up the largest share of its declared services, with digital and social media marketing close behind.

The team is in the 50–249 band, hourly rates are $50 to $99, and the minimum project size is $5,000. Aimers suits B2B SaaS and tech companies that want a New York PPC agency tying paid search and paid social to pipeline and revenue, with design and CRO handled in-house.